Edgy Design and Colourful Fabric. In 2003, UK luxury lingerie designer Damaris launched their diffusion line Mimi Holliday. The brand has remained faithful to the concept of luxurious fabrics and inspired designs at affordable prices. Mimi Holliday is wearable fashion offering subtle mainline twists - like a hint of bottom cleavage or a mini corset detail. The garments come in real silk, satin and French silk chiffon. Mimi Holliday designs are flattering to the figures and transcend all age groups offering a taste of youthful sensuality.